Flow Advisory

Heather Flow has spent two decades focused on carefully considering the creation, intention, and context of art objects. She has cultivated environments where art is not just seen, but experienced and understood on a profound level. After beginning her career at MoMA PS1, she founded Flow Advisory as a collecting laboratory. The firm acts as a creative studio imagining, composing, and envisioning what collections can become. Through continuous observation, rigor, and refinement, Flow guides clients beyond simple accumulation. She leads them in building dynamic collections that consciously evolve with purpose.


Heather Flow is a member of the Association of Professional Art Advisors, the only standard-setting organization for the practice of art advisory. She also holds accreditation with the Appraisers Association of America.